We train the creators you already have on what works, review every video, run the winners as ads, and replace the rest.
For brands spending $20k+/month on Meta or TikTok.
TikTok Shop, Trybe, Refunnel and the rest put a flood of affiliates in front of you. Most brands handle it the same way: ship the product, send a one-line brief, and hope.
Six steps. The last one feeds the first, so every cycle gets better.
We start with your data. Which creators and customer types have already converted for you? That becomes the recruiting brief.
We source across TikTok Shop, Refunnel, Trybe and your existing affiliate base, and prioritize creators who have already sold for you.
Every creator gets a playbook before they shoot: your winning videos, the hooks that work, how to frame a shot, the current offer, and the claims they can and cannot make.
Strong videos get approved. Promising ones get revision notes. Videos that can't be saved get rejected before they reach your ad account.
Approved videos go into Meta with usage and whitelisting rights secured. We run them and sort the results by what drove revenue.
We study what the winners have in common, update the playbook, re-tier the creators, and start the next cycle with sharper targeting.
Ad performance sorts the roster into three tiers. Each one gets treated differently.
| UGC marketplaces | In-house creator manager | Tier1 Creators | |
|---|---|---|---|
| Finds creators | Yes, by filter | Yes, slowly | From your own performance data |
| Trains them on your winners | No | Sometimes | Every creator, before their first shoot |
| Reviews every video | No | If they have time | Every video, every cycle |
| Runs the ads | No | Usually a separate team | Yes, and we read the results |
| Cuts underperformers | No | Rarely | Every cycle |
| Improves the playbook from results | No | Rarely | Every cycle |
| Pricing | Per video | Salary | Tied to ad performance |
No. We sit on top of it. Your existing creators are the first pool we evaluate, and the ones who are already converting go straight into onboarding.
You do. The community, the playbook and the tier data are built for your brand and handed over if we ever part ways.
Ad performance. A creator whose videos don't convert after onboarding and one round of coaching moves to C tier and is replaced.
Usage rights for paid media and whitelisting rights so we can run ads from their handle. We handle the agreements and the compensation structure for both.
The first recruiting and onboarding cycle takes a few weeks. Ads from the first approved batch typically run within the first month. The program compounds from there.
No. We can run the creator-content campaigns inside your account alongside your existing media buyer or agency, or take the whole account if you prefer.
Meta is the core, since that's where whitelisted creator content scales best. TikTok Shop ads via GMV Max are included when your product is on TikTok Shop.
Pick a time below and the Teams link is sent to your email. We will review your business and see if we are a good fit. Come with your ad account and any creator videos you have ready.
30 minutes on Microsoft Teams. No deck, no pitch. Just your data and a straight answer.